E-commerce in Nigeria
E-commerce development is the build of an online store: product catalogue, cart and checkout, payment gateways such as M-Pesa Daraja and card processing, inventory and order management, plus the delivery and notification workflows behind every sale. For organisations in Nigeria, that work has to answer to a specific market. Lagos operates at a different scale. Traffic volumes, transaction counts and failure consequences are all larger, which means architecture and payment reliability matter far more than visual polish alone.
- Checkout steps
- 2
- Products at launch
- Up to 50
- Market
- Nigeria
- Quoted in
- NGN & KES
How does Nexio approach e-commerce in Nigeria?
Checkout is localised to how people actually pay in this market — mobile money first, card second, and international card for diaspora and cross-border buyers, with currency shown in what the buyer expects to see.
Market context
Why Lagos changes the brief
- Paystack and Flutterwave are the default payment rails, and checkout reliability directly determines revenue.
- Traffic spikes are severe during campaigns, so infrastructure must scale rather than degrade.
- Mobile data cost and quality make page weight a commercial issue, not a technical nicety.
- Nigeria's digital market is crowded, so differentiation comes from speed, trust signals and genuinely useful content.
Problems we fix
What usually goes wrong first
Who needs it
E-commerce by sector in Lagos
E-commerce and retail
E-commerce and retail organisations in Nigeria are dealing with mobile-money checkout, stock accuracy and repeat-purchase mechanics. Delivered as e-commerce, that means a storefront where browsing, paying and fulfilment all work without manual chasing — scoped around how retail and commerce actually buys in this market.
Fintech
Fintech organisations in Nigeria are dealing with trust signals, security posture and compliance-grade content that survives due diligence. Delivered as e-commerce, that means a storefront where browsing, paying and fulfilment all work without manual chasing — scoped around how financial services actually buys in this market.
Media and entertainment
Media and entertainment organisations in Nigeria are dealing with positioning, proof of expertise and a pipeline that does not depend on referrals alone. Delivered as e-commerce, that means a storefront where browsing, paying and fulfilment all work without manual chasing — scoped around how professional and tech services actually buys in this market.
Education technology
Education technology organisations in Nigeria are dealing with admissions enquiry, fee clarity and parent communication that runs without the front office. Delivered as e-commerce, that means a storefront where browsing, paying and fulfilment all work without manual chasing — scoped around how education actually buys in this market.
Logistics
Logistics organisations in Nigeria are dealing with tracking, documentation and quoting that clients can self-serve instead of phoning for. Delivered as e-commerce, that means a storefront where browsing, paying and fulfilment all work without manual chasing — scoped around how logistics and trade actually buys in this market.
Scope
What's included
- WooCommerce or custom storefront
- M-Pesa Daraja STK push integration
- Card and PayPal checkout
- Product catalogue, variants and filters
- Inventory and stock alerts
- Delivery zones and shipping rates
- Automated order and receipt emails
- Abandoned-cart recovery setup
Process
How delivery runs
Step 1
Catalogue
Product data model, categories, variants and pricing rules defined first.
Step 2
Checkout
M-Pesa, card and PayPal wired and tested against real sandbox transactions.
Step 3
Operations
Inventory, delivery zones, receipts and staff order workflows.
Step 4
Optimise
Speed, product schema and abandoned-cart recovery before launch.
Questions
E-commerce in Lagos — FAQs
How much does e-commerce cost in Nigeria?
Nexio e-commerce for clients in Nigeria starts at KES 120,000. We quote in Nigerian naira or Kenyan shillings, and every quote is fixed-price and scoped in writing before work begins.
Do you work with clients based in Nigeria?
Yes. We deliver remotely for clients across Nigeria with scheduled video sessions, a shared project board and written weekly updates. Payment can be made in Nigerian naira or Kenyan shillings.
What makes e-commerce in Nigeria different from a generic package?
Checkout is localised to how people actually pay in this market — mobile money first, card second, and international card for diaspora and cross-border buyers, with currency shown in what the buyer expects to see.
Can you integrate M-Pesa into my online store?
Yes. We implement the Safaricom Daraja API with STK push so customers pay directly from the checkout, and orders reconcile automatically against confirmed payments.
What does an e-commerce website cost in Kenya?
Nexio e-commerce builds start at KES 120,000 for a 50-product WooCommerce store with M-Pesa, card and PayPal. Multi-vendor marketplaces are quoted individually.
Next step
Start your e-commerce project in Lagos
Free 30-minute strategy call, honest advice on what to prioritise, and a fixed-price proposal within two working days.
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