Performance Optimization in Kenya
Sub-two-second loads on Kenyan mobile data
Core Web Vitals work — image and font strategy, caching, critical CSS and code splitting — measured on real 3G/4G conditions, not just on fibre.
Investment
From KSh 40,000
- Typical LCP
- <2.0s
- Mobile score
- 95+
- Turnaround
- 1–2 weeks
What is performance optimization?
Web performance optimisation is the reduction of how long a page takes to become visible and usable, measured by Core Web Vitals such as Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift.
What you get
Everything included
- ✓Lighthouse and field-data audit
- ✓Next-gen image conversion (WebP/AVIF)
- ✓Responsive images and lazy loading
- ✓Font strategy with font-display: swap
- ✓Critical CSS and render-blocking removal
- ✓Caching, compression and CDN rules
- ✓JavaScript code splitting and prefetch
- ✓Before/after performance report
How it works
Our process
- 1
Measure
Lab and field data captured so we optimise real user experience.
- 2
Fix
Images, fonts and render-blocking resources handled first — the biggest wins.
- 3
Cache
Edge caching, compression and prefetch rules tuned per route.
- 4
Verify
Re-tested on throttled mobile connections and reported back.
FAQ
Performance Optimization questions, answered
Does site speed affect Google rankings?
Yes. Core Web Vitals are a confirmed ranking signal, and slow pages also convert worse — in Kenya, most traffic is mobile data where every extra second costs sales.
Can you speed up a site without rebuilding it?
In most cases yes. Image, font, caching and script fixes usually take a site from a failing score to passing without a redesign.
Related
Works well with
Next step
Ready to start your performance optimization project?
Book a free 30-minute strategy call. We'll review your current site, identify the fastest wins and send a fixed-price proposal — no obligation.
- ✓Free strategy call
- ✓Fixed-price proposal
- ✓30 days free support