Improve Website Performance
A site that loads in under two seconds on Kenyan mobile data
- Lighthouse target
- 95+
- Load time
- Under 2s
- Bounce reduction
- -20–40%
What does "Improve Website Performance" actually mean?
Website performance optimisation is the process of reducing load time and visual instability — through image optimisation, code reduction, caching, and better hosting — measured against Core Web Vitals on real mobile network conditions.
Core Web Vitals, hosting, images and code — tuned for real 3G/4G conditions, not a fibre connection in the office.
The problem
Signs this is your bottleneck
- Pages take five seconds or more on mobile data
- Content jumps around while loading
- Google Search Console flags failing Core Web Vitals
- Shared hosting slows to a crawl at peak times
- Heavy plugins and unused scripts nobody can safely remove
How we solve it
Our approach, step by step
- 1
Measure honestly
Lab and field data on real Kenyan mobile networks and mid-range Android devices, not just a desktop score.
- 2
Fix the heavy hitters
Image compression and modern formats, deferred scripts, critical CSS and font loading strategy.
- 3
Eliminate layout shift
Explicit dimensions, reserved space and preloaded hero assets so nothing jumps.
- 4
Upgrade delivery
CDN, caching and hosting sized for your traffic, with monitoring and alerts.
- 5
Keep it fast
Performance budgets and automated checks so new content cannot quietly undo the work.
Timeline
2–4 weeks
Indicative investment
From KES 55,000 for a performance sprint
What's involved
Services in this solution
Questions
Frequently asked
Why is my website slow in Kenya?
Usually three causes together: oversized uncompressed images, too many plugins or third-party scripts, and hosting located far from your audience with no CDN. Fixing those three normally takes a five-second load below two seconds.
Does site speed affect Google rankings?
Yes. Core Web Vitals are a confirmed ranking signal, and speed also affects conversion directly — most mobile visitors abandon a page that takes more than three seconds.
Next step
Ready to improve website performance?
Book a free 30-minute call. We'll tell you honestly whether this is your highest-value move, and what it would take.
- ✓Free strategy call
- ✓Fixed-price proposal
- ✓30 days free support